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Website Promotion
Product Listings:
ARELIS - 123LogAnalyzer - Google AdSense Revenue Checker
Have you ever noticed that everyone is a search engine expert these days, and yet they don't seem to deliver what they promise? Do they guarantee that you will get first place in Google? Ask these folks if they will also guarantee that their tactics won't get your site banned from Google as well. Getting a website in the Big Four of search engines and directories like Yahoo! is not as simple as paying a fee (note that this statement is not referring to pay-per-click or paid inclusion programs) and waiting on your keywords to hit first place once the credit card is charged or the check clears. Each website should be treated as a separate campaign so you should realize that what might work to get one site into one of the major search engines or directories just may not work for the next website.
Surely you've seen the websites and emails that will promote your website to thousands and thousands of 'search engines' after which you will receive gaziilions of traffic? The plain truth is that a well designed and structured website need not be submitted at all as the Big Four have their spiders crawling the web looking for sites that are relevant to a subject, easy to crawl (navigate for humans) and not using shady tactics to try to trick the search engines. Then there is the submission software market that guarantees it can submit your site to lots and lots of 'search engines' and, again, you will receive gazillions of traffic. The only 'gazillions' you will receive from use of these packages is email, lots and lots of email. Email that won't go away and will drive your filters and rules crazy in your mail reader.
We have included content from Jill Whalen, one of the leading authorities in this field so that you can see that (in her own words) "SEO is really more art than science". For more great information on SEO visit her site at: http://www.highrankings.com and be sure to sign up for her excellent newsletter, click here for her bio.
| ~~~Search Engine Marketing Issues~~~
++Dispelling Some SEO Myths++ Jill, I have been doing website development for a number of years, mostly for a big organization where optimizing for an intranet didn't mean as much as it would for the Internet. So I've read books and bought SE CD's to bring higher rankings, and it has helped! I have not completely read all your information, but I was wondering if you have things in your literature where you have certain guidelines, like using so many characters/words in the title, or so many characters/words in your description, or repeating keywords so many times in your main content? Everyone seems to have different ideas, but I'd like to see where someone has these kind of guidelines and results to back them up. I also have the following questions: * Is manually submitting each site better? Regards, Pat ++Jill's Response++ When I first read Pat's email and questions,
I almost thought it was a joke email, because it was as if Pat
had found every SEO
myth ever discussed, and then asked me about them! So I wrote Pat
back and basically said that he/she had obviously gotten a hold
of some really old info and that he/she should erase it all from
his/her memory bank and start fresh by reading my articles here: Pat wrote back very quickly and again asked if I would at least answer some of the questions posed. I realized that Pat really was not joking, and that if he/she had these questions from reading some bad info that is still out there somewhere, many of you may have similar ones. So here's what I wrote back to Pat: Dear Pat, There are no specific guidelines for number of anything in SEO
(which, yes, stands for search engine optimization). There's no
number of words that is optimal in the tags, or in the copy, or
in anything. Let me answer some of your questions and you'll see what I mean: >>Is manually submitting each site better?<< You don't actually need to submit your site at all to search engines -- neither manually nor in an automated fashion. They all have spiders that "crawl" the Web and find all pages that exist, as long as there is a link to them from a page they already know about. >>Once submitted ...do you keep submitting ...if so how
often? (So Never. >>The Microsoft submit supposedly submits to hundreds
of search It's a waste of time and bandwidth. >>Is this good or bad (the number of SE's submitted to)?<< It's neither, just useless. >>I heard the more the better ...but there are some pretty
cheesy "The more the better" is incorrect. There are only 4 major search databases that matter: Google, Yahoo, MSN, and Ask Jeeves. Their databases power all of the other engines that make a difference. >>What about stop words ...do you cover this?<< There's no such thing as stop words. You need to use all the words it makes sense for you to use regardless of whether someone somewhere has classified it as a "stop word." >>I heard you should leave out commas between keywords
...any truth to It makes no difference. The Meta keyword tag won't actually help your site rank highly for the keywords that are important to it, and commas don't matter as they're treated as a space anyway. Yahoo does know about the words and phrases you put in this tag, and they recommend using commas to separate your phrases. I've always used commas as well, but again, it's not going to matter for the keyword phrases that matter the most anyway, so don't worry about it. >>If you are indexed in the Open Directory (DMOZ) do you
re-submit to You can submit to directories one time (not search engines, but directories). If you're already listed in DMOZ, there's no need to resubmit to them, but there's nothing wrong with submitting to other directories that are unrelated to DMOZ. >>Are there truly reputable submission companies ...and
might I add No there are not, because submitting is unnecessary and useless, so submission companies are useless as well. Please note that I'm not talking about paid-inclusion companies here. They are a different breed than submission companies. For some sites, paid-inclusion companies may be useful. Submission companies -- no. Paid-inclusion companies -- maybe, depending on your needs. >>What about the Google AdWords program?<< Google Adwords is a great program if you know how to use it correctly so that every dollar you put in pays off. (See today's interview with Kevin Lee for more info on PPC landing pages.) >>I also have a few sites that I'm just starting to build,
and they One-page sites will have a very hard time doing well in the search engines because it's doubtful they will provide enough useful information to users, and thus search engines will be unlikely to take much notice. That said, they could do okay if enough other sites find them worthwhile and link to them, but that will rarely happen. It sounds like your one-page sites are simply "doorway domains," which are definitely not a good idea. Hope this helps clear up a few things for you. Now seriously, please go read my articles and clear your mind of all the SEO myths that you've picked up! Good luck! Jill |
Jill Whalen of High Rankings is an internationally recognized search engine optimization consultant and host of the free weekly High Rankings Advisor search engine marketing newsletter.
She specializes in search engine optimization, SEO consultations and
seminars. Jill's handbook, "The Nitty-gritty of Writing for the
Search Engines" teaches business owners how and where to place relevant
keyword phrases on their Web sites so that they make sense to users and
gain high rankings in the major search engines
Our promise to you is that we will work for you to get your site the traffic you desire from search engines without employing shady tactics such as doorway pages, cloaking, keyword stuffing, use of text the same color as the page, and other techniques that ultimately could get your website banned from the big guns such as Google®, MSN® and the king of the web directories - Yahoo®.
We can help you build a site linking strategy so that other websites in your particular field will link to you from their website which will give your site greater importance when the search engines index your website. Linking websites of similar themes and industries helps your website's value to search engine indexing. For more information about reciprocal linking click here.
Each promotional campaign is unique into itself and we would be glad to discuss pricing options with you on a case by case basis.
We use many of the top tools available for search engine placement, some are listed here for the convenience of those wanting to do-it-yourself.
One way to help your search engine placement is to have the right keywords in place; whether they are used in the META tags or the actual website content. The primary source of our own keyword technology comes from Wordtracker, to make use of their online keyword tools click here.
ARELIS 4
Another important aspect of promoting your website is page rank from Google™ and one way to assist you in obtaining a higher page rank is to get sites relevant to yours to link back to your site. One application alone comes to mind when it comes to managing external links for your website, and that application is Arelis 4, Axandra's Reciprocal Links Solution. Click on the logo below to download a free trial version.
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123LogAnalyzer
Fast, powerful and detailed web log analysis software.
123LogAnalyzer is the fastest, most powerful and detailed solution for
seeing who your site visitors are, where they come from, where they go,
and more! Features include high-speed processing, low disk space requirements,
built-in IP mapping and 123LogAnalyzer's unique filtering capabilities.
Very simple to use, with detailed tables and charts produced in an easy
to understand, professional-quality report. Fast, powerful and professional.
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Revenue Checker
About Revenue Checker for AdSense
Are you spending too much time constantly logging in and out of Google AdSense?
Do you feel like you need to know more about your AdSense account?
Ever wished to see your statistics in graphic form?
Or you just want to see your earnings with single mouse over?
If you answered yes, this may be exactly the program you were looking for.
Revenue Checker for AdSense is a totally secure real time Google AdSense
monitoring and tracking solution.
Revenue Checker is allowing Google AdSense publishers to check their
AdSense revenue and detailed statistics in either specific time intervals
or manually with single click option.
Revenue Checker creates numeric, as well as graphic output to all statistics,
including channels.
Some of the advantages go behind regular statistics, for example:
Cost per click
Average per Hour
Average per Month
Estimation till end of the month
Channel statistics in numeric and graphic form
Balloon and sound notifications
and more...
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